What we do

Reynolds and Reynolds develops and supports software for automotive retailers. We feature the industry’s only Retail Management System. This platform gives dealers a choice in dealership management systems (DMS) — ERA® or POWER — along with retailing tools built to work together to streamline dealership operations and to improve customer satisfaction with the dealership.

We also manufacture and distribute business forms and promotional items. Our products help dealers reduce compliance risk, brand their dealership, increase efficiency, and simplify administrative processes.

We provide world-class customer support for all of our products and services.

About us

A leading provider of software and services for car dealerships and manufacturers in U.S., Canada, U.K., and Europe.

A leading provider of document services for automotive retailers.

Headquartered in Dayton, Ohio, with major offices in Texas, Florida, Canada, U.K., and several European countries.

More than 4,300 associates worldwide.

Recognized leader in customer satisfaction.

Driven by our 150-year legacy of product innovation and customer service, our vision for the future is to help dealers transform every aspect of their business and the customer experience. We anchor our vision in the capability of the Reynolds Retail Management System.

Reynolds began in 1866 as a forms printing company in Dayton, Ohio. Our relationship with the automotive industry was born in 1927, when we created standardized accounting forms for franchised Chevrolet dealers in the U.S. We developed batch computer processing systems in the 1960s and 70s. That led to innovations of in-house dealership management systems that set a standard for automotive retailing into the next century.

In 2006, Reynolds merged with Universal Computer Systems, Inc. (UCS), another leading dealership software provider. The merger of Reynolds and UCS created one of the world’s top dealer services suppliers.

Today, we are a leading provider of software, business forms, and professional services for automotive retailers. We offer sophisticated Web technologies and the only Retail Management System for the automotive industry.

We will continue to honor our legacy of innovation and customer service over the next 150 years, and beyond.